AMJCA Mission Statement

The American Journal of Color Arousal (AMJCA) is a critical thinking journal whose articles explore what happens in the human mind, and then in human society when skin-color-aroused emotions and ideation are manifested in skin-color-aroused behavior. Articles in the American Journal of Color Arousal (AMJCA) are never based on anachronistic and disproved science, but are based instead upon critical psychiatric and sociological observation and study of humans and human interaction in our sociological environment.

Methodologically, the American Journal of Color Arousal (AMJCA) studies the group of phenomena that were once referred to as "racism" but are now referred to as Extreme Color-Aroused Emotion, Ideation and Behavior Disorder (ECEIBD), which often is called Extreme Color Arousal for short. The American Journal of Color Arousal (AMJCA) rejects the fatalistic and unproven assumption that color-aroused emotions, ideation and behavior are beyond the control of humans and instead seeking analogies to other behavioral disorders which are successfully treated with well-known psychiatric and behavioral therapies.

At the American Journal of Color Arousal (AMJCA), which functions as a blog with community participation, you will find a constantly updated link list called, "Concepts in Color Arousal Theory," including many articles discussing how to reconstruct our mental maps of the relationships between and within color groups while steadfastly rejecting and abandoning any and every reliance on the cow-apple theory.

To understand individual ideation, AMJCA articles deconstruct the fallacious pseudo-biological, ideological and political concept of "race" and offers new empirically-based concepts to replace the anachronistic and faulty ones. The American Journal of Color Arousal (AMJCA) acknowledges and retains the concept of "racism" while abandoning the "R" word, which is a vestige of a white supremacy ideology.

The articles and links posted AMJCA are written by Francis L. Holland, Esq, other Afrosphere bloggers, whitosphere bloggers, published psychiatrists, the American Psychiatric Association, other attorneys, sociologists, anthropologists and other professionals and critical observers of the natural world.

Please feel free to contribute, but always be prepared to define and defend all of your terms, assertions and arguments empirically, because we test reality against facts, not ideology.

Francis L. Holland, Esq.

Editor, The American Journal of Color Arousal