Monday, 13 July 2009

Boeing Commercial Exemplary of Color and Gender Inclusiveness


This Boeing commercial has more Black models than the US Senate has Black senators.

The above screenshot from a Boeing commercial aired on MSNBC is an excellent example of what corporations do when they want to be inclusive of all of their potential clients and avoid excluding, offending and insulting potential clients. Boeing's ad agency apparently continues to be Foote, Cone, & Belding in Chicago.

Wise corporations understand that their commercials are also seen by voters, members of Congress and the the nation's executive, which are increasingly more likely to minorities who want and demand that members of their groups be included in all levels of corporate life, including their television commercials.

Boeing Connecting - Forever New Frontiers - Click here for the most popular videos

Boeing in this case shows how an inclusive commercial should be made. Other corporations that ignore and insult minorities and the female majority of the nation will increasingly find that gender and color and ethnic apartheid are not accepted or tolerated anymore.

Particularly when compared with the infamous color-aroused Intel advertisement of 2007, this commercial is certainly an advance in the right direction. I don't know who made Intel's deeply offensive advertisement, but Intel should consider going with Foote, Cone, & Belding in Chicago. With a Black president and a female secretary of state, presenting white men as slave drivers of the oppressed is definitely "out" while diversity is "in."

1 comment:

Anonymous said...

Thank you SO MUCH for this post. I loved it. Thank you for having the courage to be real......

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